Rare or well done? Ordinary or memorable? Good enough or impressive? Most small businesses have enough on their plates. They have books to balance, customers to please, and employees to…
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I have recently fallen in love with a few apps that I guarantee will help you be more efficient, disciplined, and productive. The following three apps are all free and…
What is HTML? Hyper Text Markup Language (HTML) has a deep and rich history in web design. The concept for HTML was established in the early 1940s. The HTML we…
The psychology of color is an incredible thing. Colors are symbols for a huge range of objects and have the power to evoke strong emotions in us. For example, we…
Last month we talked about what search engine optimization (SEO) is and why it matters in the grand scheme of things. If you missed that article, I would suggest you…
When I initially heard about Pinterest, I was a skeptic. I thought it was just another social media site and didn’t really see the purpose for signing up. But eventually,…
Let me tell you a story. But before I tell you my story, please hear this word from our sponsor. How often are you in the middle of something when…
So you’re a small business, and so far so good. You’re doing a great job. You’re delivering a great product. You have clients and customers that are buying. Great start….
Many recent conversations I have partaken in revolve around inbound marketing and the differences between push (interruptive) marketing and pull (inbound) marketing. Out of those conversations, I have realized that…
Running a successful social media campaign can be extremely helpful as you begin your business or are looking to create growth. A social media campaign can build your brand recognition,…
Price matters, but quality is king. If you want your products and services to stand out in today’s marketplace, you must be intentional and creative. How can you show people…
This post is part 2 in a series. To read part 1, click here. Using traditional media to reach the offline customer is a valuable part of your marketing mix….
Brand management and public relations (PR) go hand in hand in today’s “always-on” world of internet and mobile users. Our world is now in constant communication via social media and…
We’ve all experienced it. Answering your phone to an unknown voice trying to sell you on a product or service that you have zero interest in. But wait, technology has…
Whether we’re aware of it or not, we’re constantly being marketed to. We’re surrounded by advertising everywhere we go. It’s in print, television, radio, online, social media, and many other…
Your image is impacted by everything you do. If you’re diligent and skillful, you’re generally considered a good worker. If you are confident and smile when you meet new people,…
