Every company should have a personal side—an authentic, human aspect to its messaging. The brands that win customers’ hearts are the most relatable and aspirational. They are storytellers that draw in their audience with compelling narratives. Our white paper outlines...
In 2015, 33% of video marketers said their videos gave them a positive ROI. Today, that number has skyrocketed to 89%. This consumer-driven trend is marching us into the new decade. Here's everything you need to take your video marketing to the next level. Why the...
Ranking on the first page of Google search results via keywords used to be a priority for most businesses—but things have changed. Keywords became so central that Google got smarter about which ones could actually trigger hits in search results. The Hummingbird update...
Early adopters of pay-per-click marketing targeted generalized populations, such as people who visited specific websites or searched particular keywords. While this strategy ensured a brand’s message showing up to hundreds, if not thousands, of people, the chances of...
Integrated marketing was introduced with the dawn of the digital environment—and it only tells part of the success story. According to DeSantis Breindel, integrated marketing is an incomplete model that focuses too much on spreading one advertising idea across...
Personalization is the way of the future. Consumers don’t just prefer it—they expect it. Think of music suggestions on Spotify, purchase recommendations on Amazon, and “top picks” on Netflix. If the algorithms on these platforms cannot identify what interests us, we...
Each year 212 Media Studios awards one local organization that leads the community in innovation, creativity, collaboration and service with a year of free marketing services to expand awareness of its mission. This year’s winner is LifeTouch Ministries &...
After a successful event last February, 212 Media Studios will host its second annual Non-Profit Appreciation Luncheon on February 12, 2020 to celebrate the local organizations that make Kosciusko County a great place to live. In addition to receiving lunch and...
The nature of social media is evolutionary. Just when you get the handle on a platform’s latest algorithms or user-generated trends, something new hits the scene. Two platforms in particular have seen subtle shifts in recent years: Twitter and Snapchat. How your...
At 212, generosity is a core value—and a tradition. Every winter, each employee receives a Christmas bonus that is earmarked for a greater purpose: charity. Our blog will highlight the local non-profits that each teammate has chosen and share why they are important to...
At 212, generosity is a core value—and a tradition. Every winter, each employee receives a Christmas bonus that is earmarked for a greater purpose: charity. Our blog will highlight the local non-profits that each teammate has chosen and share why they are important to...
As new technologies develop, the possibilities for your company’s video initiatives are endless. But popularity favors the ones who make a splash first. Our whitepaper will give you three simple tips for staying ahead of the curve.