As Millennials age, Generation Z will soon outpace them in buying power. Is your organization prepared? Learn how to win Gen Z’s loyalty in our eBook.
Authenticity: Gen Z’s Top Purchasing Motivator
read more
Blog
212 Gives Back 2020: One Dog at a Time Rescue
2020 has brought more challenges than any of us would have ever anticipated. Now more than ever we must support each other—we must pour into our communities and stand by those in need. Every winter, each employee selects a local charity to support by donating a 212...
212 Gives Back 2020: Spoonful of Imagination
2020 has brought more challenges than any of us would have ever anticipated. Now more than ever we must support each other—we must pour into our communities and stand by those in need. Every winter, each employee selects a local charity to support by donating a 212...
212 Gives Back 2020: Wagon Wheel Center for the Arts
2020 has brought more challenges than any of us would have ever anticipated. Now more than ever we must support each other—we must pour into our communities and stand by those in need. Every winter, each employee selects a local charity to support by donating a 212...
212 Gives Back 2020: CASA of Kosciusko County
2020 has brought more challenges than any of us would have ever anticipated. Now more than ever we must support each other—we must pour into our communities and stand by those in need. Every winter, each employee selects a local charity to support by donating a 212...
212 Gives Back 2020: Big Brothers Big Sisters of Northeast Indiana
2020 has brought more challenges than any of us would have ever anticipated. Now more than ever we must support each other—we must pour into our communities and stand by those in need. Every winter, each employee selects a local charity to support by donating a 212...
212 Gives Back 2020: Continuing the Tradition
What a year! 2020 has brought more challenges than any of us would have ever anticipated. Now more than ever we must support each other—we must pour into our communities and stand by those who are in need. Every winter, our team runs a blog series to highlight how...
Storytelling: The Human Connection
Every company should have a personal side—an authentic, human aspect to its messaging. The brands that win customers’ hearts are the most relatable and aspirational. They are storytellers that draw in their audience with compelling narratives. Our white paper outlines...
Video Marketing Trends are Changing Rapidly—Here’s What You Should Know
In 2015, 33% of video marketers said their videos gave them a positive ROI. Today, that number has skyrocketed to 89%. This consumer-driven trend is marching us into the new decade. Here's everything you need to take your video marketing to the next level. Why the...
Tips for SEO Success
Ranking on the first page of Google search results via keywords used to be a priority for most businesses—but things have changed. Keywords became so central that Google got smarter about which ones could actually trigger hits in search results. The Hummingbird update...
Pay-Per-Click Marketing Gets Specific
Early adopters of pay-per-click marketing targeted generalized populations, such as people who visited specific websites or searched particular keywords. While this strategy ensured a brand’s message showing up to hundreds, if not thousands, of people, the chances of...
Taking Video Marketing to the Next Level
As new technologies develop, the possibilities for your company’s video initiatives are endless. But popularity favors the ones who make a splash first. Our whitepaper will give you three simple tips for staying ahead of the curve.