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Access vs. Ownership: The Pragmatism of Generation Z
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Blog
Synchronize Your Marketing
Integrated marketing was introduced with the dawn of the digital environment—and it only tells part of the success story. According to DeSantis Breindel, integrated marketing is an incomplete model that focuses too much on spreading one advertising idea across...
Personalization: The Future of Marketing
Personalization is the way of the future. Consumers don’t just prefer it—they expect it. Think of music suggestions on Spotify, purchase recommendations on Amazon, and “top picks” on Netflix. If the algorithms on these platforms cannot identify what interests us, we...
LifeTouch Ministries & Counseling Center Wins Free Year of Marketing Services
Each year 212 Media Studios awards one local organization that leads the community in innovation, creativity, collaboration and service with a year of free marketing services to expand awareness of its mission. This year’s winner is LifeTouch Ministries &...
212 Media Studios to Host 2020 Non-Profit Appreciation Luncheon
After a successful event last February, 212 Media Studios will host its second annual Non-Profit Appreciation Luncheon on February 12, 2020 to celebrate the local organizations that make Kosciusko County a great place to live. In addition to receiving lunch and...
Subtle Changes in Twitter and Snapchat: Tips for Businesses
The nature of social media is evolutionary. Just when you get the handle on a platform’s latest algorithms or user-generated trends, something new hits the scene. Two platforms in particular have seen subtle shifts in recent years: Twitter and Snapchat. How your...
212 Gives Back: Building Local Awareness for Global Crises
At 212, generosity is a core value—and a tradition. Every winter, each employee receives a Christmas bonus that is earmarked for a greater purpose: charity. Our blog will highlight the local non-profits that each teammate has chosen and share why they are important to...
212 Gives Back: Finding Homes for Lost Dogs
At 212, generosity is a core value—and a tradition. Every winter, each employee receives a Christmas bonus that is earmarked for a greater purpose: charity. Our blog will highlight the local non-profits that each teammate has chosen and share why they are important to...
212 Gives Back: Sheltering & Restoring the Homeless
At 212, generosity is a core value—and a tradition. Every winter, each employee receives a Christmas bonus that is earmarked for a greater purpose: charity. Our blog will highlight the local non-profits that each teammate has chosen and share why they are important to...
212 Gives Back: Offering Affordable Therapy for Kids
At 212, generosity is a core value—and a tradition. Every winter, each employee receives a Christmas bonus that is earmarked for a greater purpose: charity. Our blog will highlight the local non-profits that each teammate has chosen and share why they are important to...
212 Gives Back: Empowering Local Families
At 212, generosity is a core value—and a tradition. Every winter, each employee receives a Christmas bonus that is earmarked for a greater purpose: charity. Our blog will highlight the local non-profits that each teammate has chosen and share why they are important to...
Taking Video Marketing to the Next Level
As new technologies develop, the possibilities for your company’s video initiatives are endless. But popularity favors the ones who make a splash first. Our whitepaper will give you three simple tips for staying ahead of the curve.