I sometimes enjoy watching Hell’s Kitchen and Restaurant Impossible. In both shows, high-profile chefs revitalize dying restaurants. What typically surprises me is how the restaurant owners can be so blind to the toxicity levels among the staff—and the changes that are needed.
Of course, it’s easy watching from the outside. It’s not fun to look in the mirror and recognize your own toxic situations and practices. Here are three ways you can detox your old company methods:
- Decontaminate your marketing efforts. If you want to keep up with the big kids, your marketing should be people-oriented, not you-oriented. Each approach should be measured by how well it’s meeting customers where they are and addressing their felt needs. Today’s customers see right through falsified messaging.
They also want to interact with you. Be available in person (through incredible customer service), online (through an awesome website and videos), and on strategically chosen social media platforms (your target market may not be on Facebook).
If you find yourself saying “This has always worked for us,” or “We’ve always done it this way,” then your marketing strategy probably needs some careful evaluation and detoxing. Not sure where to start? We can help. Contact us for more information about our services to help purify your process and revitalize your marketing.
- Filter your communication. Learn how to effectively communicate with different ages and levels of experience. All too often, a toxic work culture is caused by miscommunication and misunderstanding simply because of different personality and generational styles. Is your boss a young whippersnapper? Then she probably prefers texting or email for communication. Is your cubicle mate older than the hills? Then he may prefer face-to-face communication or phone calls. Study how to best interact with someone from a different decade. Remove the defects from your communication and watch how your work environment starts to flourish.
- Neutralize blame. Stop passing the blame, making excuses, and being defensive. Say, “I’m sorry.” As Seth Godin writes on his blog , “You don’t have to be in charge to say you’re sorry. You don’t even have to be responsible. All you need to do is care.” This should be applied when interacting with customers and co-workers. Apologize so you can retain your customers and prevent toxins from infiltrating your work culture.
These are just three ways to start—but don’t stop here. Be proactive, creative, adventurous, and even critical of yourself and your company’s methods. Continually look for ways to detox your business’ outdated methods.