3 Ways to Make Marketing Simple

Jul 1, 2015 | Business, Content Marketing, Inbound Marketing, Marketing

Marketing can be intimidating, especially if you’ve got other things on your plate, like policies, management, payroll, sales, and inventory—just to name a few.

Marketing can also make you think “expensive.” But valuable marketing doesn’t have to come from high-profile commercials, billboards, or prime real estate in local publications. In fact, effective marketing can be fairly simple.

Our goal at 212 Media Studios is to tell your brand’s story in the best and most effective way possible. With years of marketing experience in videos, photography, graphics, written content, and social media, our team would like to provide you with some insight on how we do it. Here are three ways we recommend to simplify your marketing plan:

  1. Follow your consumer.

Don’t worry about specific outlets just because they’re popular. Sure, Twitter is huge, but if your buyer persona doesn’t use it, what’s the point of wasting your time advertising there? Know where your customers spend their time. Pinpointing how your money and efforts will be most beneficial is much better than dabbling half-heartedly in several areas “just because.”

  1. Choose quality over quantity.

In other words, keep it simple and to the point. This saves both you and your customer time. Consumers are bombarded with other businesses trying to grab their attention. In this type of environment, simplicity stands out. Content should tell a story and convey a message that can be received through a quick scan. In fact, I was strategic in crafting this blog post. Notice the catchy title and the three points that allow readers to decide how far they want to delve into the content? Skimmers can see what it’s about and get the main points without reading every word. The same is true for marketing. No one has time to absorb a lengthy description of your products or even sit down and watch a video longer than a few minutes.

  1. Engage your audience.

If you’re on social media (which you should be), respond to comments, messages, and mentions—even if they’re negative. We like to think of social media as “word of mouth on steroids.” Word of mouth is one of the most powerful marketing tools in your shed. When you engage with your followers, it helps generate buzz—and the more, the better. It also makes them feel important, builds trust, and shows that your company is about them, not just pushing products. When consumers feel that their opinions are heard, it’s empowering.

These tips can help you run a successful marketing campaign without breaking the bank or putting in an exorbitant amount of hours. But if you’re still overwhelmed with marketing, we’re here to help. Give us a shout—let us help you market simply and successfully.

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