The 4:55 p.m. Customer: Is it Worth it?

Jul 28, 2014 | Customers

4:55 PM phone with headset

Some days the clock can’t reach 5:00 p.m. soon enough. Long-awaited hours of rest and relaxation await once the hand reaches that magical hour—closing time. After a day of hard work, meetings, and stressful situations, nothing sounds better than going home, and you’re only minutes away. But just when you’re dreaming of that easy recline into your favorite chair, a distraught customer enters your workplace. You are the only one who can help.

Even though it’s the last thing you want to do, quality customer service should still be provided. So how do you show the same level of care to your first customer of the day and the customer who comes in at 4:55 p.m.?

Here are five things to remember when pushing through to offer outstanding customer service:

1. You’ll leave an impression.

Customers are typically aware of your general business hours and often rush there just in time to receive assistance. Recognize that they are probably stressed too, wishing they were elsewhere and looking to you for help. The type of service you give in that last-minute experience will be remembered for a long time. It’s up to you to ensure that a customer leaves with a favorable experience. The ten extra minutes spent with him instead of driving home can mean significant word-of-mouth and referrals for your business. Hard work doesn’t always go unnoticed, and quality customer service is your best marketing tool. 

2. Check your attitude.

A disgruntled attitude will only delay things further. By continuing to efficiently assist your customer, no matter what time of day, the experience will be more positive for both parties, making the time go much faster. You’ll have a better feeling when you are finally able to walk out the door.

3. Good business means good hustle—even late in the day.

To create more success, and an environment based around your customers, the hustle never stops—no matter what time the clock says. The work you put forth will pay off in the long run. Helping your customers now will provide a great experience for them to reference in the future.

4. It won’t take forever.

No matter the size of the problem, chances are pretty slim that you’ll be at work all night long. Your home will still be there waiting. The reward of your recliner will feel even sweeter after knowing you completed your job thoroughly.

5. You are the solution.

Remember that you are the solution to the need. The service you provide keeps your customers returning. Giving quality answers and assisting with whatever needed sets your business apart from the competition. Put yourself in your customer’s shoes and offer the service you would desire.

What tips do you have for providing great service even when you’re burnt out? We’d love to learn some more tricks. Comment below!

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