Telling stories and presenting new ideas through video have exploded in popularity over the last ten years. According to YouTube, 72 hours of video are uploaded to its site every minute. Research also shows that one third of online activity is spent watching videos. As 212 Media Studios’ videographer Scott Devlin would say, “The proof is in the pudding. Motion media is the way to communicate.”
But, reaching a large audience with your company’s story or brand may not be as easy as simply capturing it on film. Take a look at any number of home videos on YouTube, and you’ll see why good video editing is important. Videos with poor quality subtly imply that your company produces low-quality results.
Not to worry, though! Even if you don’t have time or money to hire a professional videographer, you can still produce a decent video—if you have the right knowledge. Here are five tips to help you create a great video:
1. Do research before you begin.
Watch videos produced by talented people. Pay attention to how they make cuts and transitions. Devlin says, “Learn to mimic first. Branch out later.” JT Jacobson, one of 212 Media Studios’ video editors, suggests acquiring a Lynda account. Here you can learn about different types of video software.
2. Choose the right software.
Though lots of software is available, Adobe Premiere Pro is the standard program for those willing to invest in a quality system. “At 212 Media Studios, Adobe Premiere Pro, Adobe Audition (a sound editor), and After Effects (a graphics program) are the trinity of the video graphics religion,” says video editor Nyle Biggerstaff.
3. Determine the story.
Don’t add unnecessary details. Present enough facts for the audience to connect with, and add humor or emotion where necessary. But don’t overdo it. The average attention span is three minutes, so make it count.
Don’t go crazy with transitions, graphics, or sound effects. When it comes to video, less is more. Devlin compares it to learning to play the drums, “You have to start with a basic beat and become good at rhythm before you can add the extra effects. Otherwise, it distracts from the song quality.”
5. Have someone else look over your work before sending it off.
Get a second opinion. Make sure it looks and sounds great to your target audience, not just yourself.
Remember that your story reflects your image. Quality video editing will reinforce the quality of your company.
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About 212 Media Studios
212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’ services visit our services page or contact us with special requests or for more information.