We’ve all encountered them. Maybe you were casually surfing the web and came across a site that hurt your eyes with its bad design and broken links. If this describes your company’s website, then your boss definitely needs to know a few things—ASAP.
1. Page speed matters.
This is a big downfall for a lot of websites. Page speed wasn’t that big of a deal in the past, but that’s no longer the case. We have all been irritated with slow-loading webpages and often just give up on them. This doesn’t need to happen with the development tools and knowledge available today.
2. Optimize your SEO (search engine optimization).
It’s important to get your website near the top of a Google search—and you have to actually do something about it. To learn more about how this works, check out Caitlin’s article explaining the basics.
3. Don’t force viewers to download something just to see your content.
If visitors must download a plugin in order to get the full features of your site, you have a problem. If it requires something that not everyone has installed, you are losing a portion of your potential audience. This may also throw up a red flag about the age of your site.
4. Responsive design is a must-have.
Responsive design simply means that a website will work well on any platform—from desktop computers to smartphones. If your company site has a mobile-only version, or is ugly or frustrating when viewed on your phone, consider updating to a responsive site. If you want to know more about this option, read Thomas’ article.
5. You should have a content management system (CMS).
A good CMS allows you to make quick changes to your website without having to call a web developer and pay him to do it. A quality CMS is dummy-proof so that any employee can modify your site when needed.
6. Last but not least, your website must look great.
You might have the best SEO, CMS, and responsive site in the world, but if the imagery and style are outdated or inappropriate for your audience, you will lose customers. Watch out for clashing colors, crazy fonts, and excessive text. These can ruin the user experience.
Having a web presence is very useful, but can be potentially dangerous when done poorly. In the development world, we often refer to the “blink test.” This means the user often decides in just a few seconds (i.e. the blink of an eye) whether to stay on your website. If your site is unattractive or frustrating, the number one thing your boss should know is that your site is costing your company money.
If your website could use a facelift, get in touch with us. We are here to help!
About 212 Media Studios
212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’ services visit our services page or contact us with special requests or for more information.