The Irish are known for being lucky. Four-leaf clovers, Leprechauns, and following the rainbow until you find the pot of gold at the end are familiar St. Patrick’s Day clichés.
But maybe the Irish aren’t the only lucky ones. Your business can find success with a few simple steps in the right direction.
Follow the Rainbow:
- Curate Red Passion. Does your business or product still stir your excitement? Or has the romance worn off? Though you can still be successful without passion, what does achievement matter if you don’t care about it? Forbes columnist Carmine Gallo said, “I’ve met many individuals who are financially successful without being passionate about their jobs or their companies. But those who are truly ‘inspiring’ are abundantly passionate. What are they passionate about? They are not passionate about their product, per say. They are passionate about what the product means to the lives of their customers. They are passionate about how their product or service improves the world.”
- Make Orange Transitions. When you think of orange, you may picture dusk or autumn—you think change. But change in the business world is a whole lot scarier than watching the sun sink below the horizon. It requires risk. But it’s even riskier to become stale. Your competition will leave you in the dust if you don’t continually innovate and improve your methods. Being comfortable is not the same thing as being safe. As Seth Godin said in The Icarus Deception, “We can be as safe as possible and it’s not going to generate growth, it’s not going to take advantage of the myriad of connections we can now make, and it’s not going to benefit you.” Be willing to step outside of what has become comfortable for your business if it presents opportunities to secure more customers.
- Utilize Yellow Caution. Having an awesome idea doesn’t mean you automatically charge ahead full-force. Weigh the pros and cons, consider the long-term effects, and analyze the cost-effectiveness of your plan. While risk is important, it sometimes is better to stay with something that works, rather than switch to something else just for something different. Determine whether taking on something new is really best for your company at this point in time.
- Get Green. I don’t just mean environmentally—though that is a good idea, too. Get green by growing your money pool. How? Find places to save money. Buy energy efficient light bulbs to cut down electric costs. Reduce paper printing. Find cheap ways to advertise, like social media. Need help creating an online strategy? 212 Media Studios would love to talk with you! Spreading brand awareness on social media can bring more leads to your door, thus increasing your potential to make more profit.
- Choose a Blue Attitude. Think of yourself like a thermostat. If you set the temperature too hot, everyone will start sweating bullets. But if you remain cool and collected, so will others. Don’t mope or storm around. Instead, generate an atmosphere of peace and support in your office. No matter how crazy things get, choose to remain calm. Take a deep breath, have a cup of coffee, and find a reason to cling to hope. Not only will this create an ambiance that employees hold to, but will also make customers feel more comfortable.
- Build an Indigo Reputation. Your reputation is a huge ingredient to brand success. You want others to see you as the color indigo: full of strength and authority. When people view your logo or think of your company, they should instantly associate it with know-how and depth. The best way to create this montage is to be really good at what you do. Don’t settle for what you already know. Stay on top of new practices in your industry, keep learning from others, and sharpen your skills. There will always be something else to improve.
- Offer Violet Service. Be sweet to your customers. Let them know you care about them as people, not just what’s in their wallets. Go the extra mile as often as possible to really wow them. When you exceed expectations, they will become loyal fans and will tell their friends about you.
Reaching the Pot of Gold: Success
You’ve followed the rainbow, but how do you know when you’ve found the pot of gold, when you’ve met ultimate success?
It might not look like what you imagined.
Most people view success as the reality of results. If you do not reach or exceed your goals, you’ve failed. But what does winning the game matter if you are playing a bad game in the first place?
Seth Godin says, “We have been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in the right people, the people with economic power.”
History has proven that success can mean so much more than coming out on top. For instance:
- Michael Jordan was cut from his high school basketball team.
- Vincent Van Gogh only sold one painting during his lifetime.
- Jack London’s first book was rejected 600 times
- Babe Ruth struck out 1,330 times.
- Penicillin was a result of chemist Alexander Flemming failing to clean his workspace before heading on vacation. When he returned home, strange bacteria had developed on many of the cultures—which he harnessed into penicillin.
- The pacemaker was a result of Wilson Greatbatch plugging the wrong resistor into a circuit he was making to record fast heart sounds.
For you, success could be making it through a slump and breaking even. It could be learning something new from a mistake. Or it could be exceeding your goals and blowing away your competition.
The important thing to remember is that you simply need to do what is right and be the best at your craft that you can be. The rest will follow.