A recent article on socialmediaexaminer.com shared the benefits that Google+ Events can provide your business. The Events feature makes scheduling, sharing and finding business events much easier!
When you create an Event on G+ it fully integrates with your Google Calendar. The people you invite can view and respond directly from their calendars as well without the need to log in to Google+.
Google+ Events also offer Easy Email Reminders. These automated reminders are sent out to your confirmed guest list, along with an update that the event is starting! It doesn’t get any more convenient than that!
There are more features that make attending the event even more exciting like real time photo updates and hangouts! I recommend using G+ Events especially if you are hosting an event like a company picnic or other large gathering!