212: Water at 211°F is nothing special; it’s just hot. But at 212°F, everything changes. Water becomes steam, and it suddenly has enough energy to power a locomotive! We help you find the extra degree that will take your company to the next level. Whether it’s a perfectly timed email campaign, a powerful video, or a carefully planned event, we’ll turn your “good enough” into “the very best.” All it takes is one degree to change everything—and we’ll set it in motion.

 

Media: Today more than ever, the world is a visual place. All the information we want is at our fingertips, but we only notice what stands out. To win over your audience, you need to be seen. You have to be an expert in social media, television ads, direct-mail campaigns, email marketing, and every other emerging media platform that is available…. or will be available in the coming weeks / months / years. Fortunately, 212 can do all the research for you and discover what works best. We can tell you if your message will be better via email or on social media—or a combination of both. We’re the media experts, which means you don’t have to be.

 

Studios: Offices are full of administrators and salespeople. That’s not what we are. We’re a team of strategic thinkers and visionary creators. Without the confines of cubicles, we work together organically to solve client problems. Everything we imagine and create happens in our studios—from editing a video to building a comprehensive marketing strategy.

 

There you have it: 212 Media Studios. Revolutionary ideas come to life here; let’s make some of them yours.
UNDERSTAND

Every story has a beginning. Before we start any campaign, we first learn our client’s history, market, products, and voice. Our two-day, on-location Story Retreat employs interactive sessions to allow us to identify your company’s unique set of values. We listen, learn, and establish a thorough understanding of your company and your marketing needs.

COLLABORATE

The initial plan is just the beginning. We collaborate with you to ensure our work is telling the correct story. Working together as partners, we create consistent and compelling messages that get the attention of your customers.

RESEARCH

Once we understand your needs, product, and market, we begin an intensive research phase. We identify appropriate media outlets, create initial messaging concepts, and begin to lay out the projected timeline for product/message releases. Then, we provide a comprehensive marketing plan with expected launch timelines, key messages, and the best locations for investing advertising dollars.

MEASURE

Any agency that doesn’t measure the impact of its advertising is wasting your time and money. How can you know if a campaign is successful without hard data? We measure everything we do at 212, which allows us to adjust quickly to industry trends or new technologies.

 

“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

 

 

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