Whether this is your first attempt at social media marketing or you’re taking some time to analyze and adjust your current strategy, the most important social media decision you’ll make…
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Rebranding is a popular buzzword in the marketing world. Agencies throw it around in strategic planning meetings as a quick fix or solution to low sales figures. There is something…
212 Media Studios Continues Christmas Giving Tradition Through its “212 Gives Back” campaign, 212 Media Studios supports local nonprofits during the Christmas season. Each December, employees at 212 Media Studios…
Social media is powerful. I’ve said it before, and I’ll say it again—social media is word of mouth on steroids. It is a fantastic way to connect with potential buyers,…
You focus on making your clients happy, serving their needs, and protecting your organization’s reputation. You also focus on equipping your sales team with the tools they need to succeed….
At 212, we strive to build a constructive, creative, and happy work environment for our employees—and the data says you should do the same. A 2015 study by the University…
Originally, this blog post was going to be about the relationship between an agency and a client. It was going to address how to manage that relationship, provide good advice,…
With the larger global focus on digital marketing (especially social media), fewer organizations invest in direct-mail campaigns. This means people are receiving fewer mailers, which means less junk. Think about…
We’ve been sharing the differences between partners and vendors all month. If you missed any of the previous blog posts, I highly recommend reading them. If you’ve reached the…
You’ve spent months brainstorming ideas, mapping out a plan, and crafting compelling content. It’s finally time to launch your content and social media strategy. Your posts will feature answers to…
Inbound marketing has become the kingpin of marketing methodology. It’s a tried and true way for modern-day companies to attract qualified leads. Whether you’re going at it alone or partnering…
Buyer personas are a critical component of any successful marketing campaign. Without them, you cannot hope to create advertisements that appeal to your customers and encourage them to choose…
I am giving to Lifetime Sports Academy in Fort Wayne because this program was instrumental in making me who I am and getting me to where I am today. As…
You’ve heard that a great marketing campaign could fix your business’ problems, boost sales, and improve your reputation. Sounds nice—but several problems are holding you back. Effective marketing requires…
Does your business struggle to keep subscribers on its email list? Email segmentation could be the key to helping you better market to your customers. What is Email Segmentation? Email…
These days, everyone is bombarded with advertisements on TV, radio, websites, social media, and email. With everyone being so inundated with technology, direct mail can actually be a great way…
