At 212 Media Studios, we believe that giving is more than just something you do every December. It’s really important—and can literally change both the recipient and the giver. That’s why this holiday season, 212 Media Studios is spending 12 days focusing exclusively on what it means to give.

Baker Youth Club (BYC) in Warsaw, Ind. invests in kids year-round with its after-school program. But Christmas time brings a special opportunity for BYC to brighten young lives.

Tracy Furnivall, BYC’s director, said: “My favorite time of the year is Christmas, and so I try to go all out for our Christmas party. Santa Claus comes, and we have a nice dinner with some games and activities. For many years the Warsaw Breakfast OpDSC_2306timist Club has sponsored our party, and this year Biomet also donated through their Holiday gift fund, allowing us to buy 130 to 140 Christmas presents; so, every kid who walks in here walks out with a present. I go back and forth every year, wondering if I should just get them all the same thing to avoid the arguing over who wants to trade with who. One year I got everybody a t-shirt and a MudLOVE bracelet. But I’ve realized that kids want a present…because I am a sucker, I will probably go with games and toys again this year and deal with the aftermath afterwards.”

Furnivall realized something important: A present is more than a material object wrapped in paper. A real gift requires thought. People don’t want to be just another number. We all want unique attention—we want someone to see who we really are and meet a need, or give us something meaningful.

Think about the ways you are going to give this year. Will you make it special? Or will you just write a check to another “number?” This year, let’s be intentional. Get to know your recipients and their real-time needs before just making a donation. It takes more time, but it will mean a lot more if you give them a present.

To read yesterday’s GIVE blog post, click here. And be sure to come back tomorrow for day three in our series!