What Any Business Can Learn from LeBron's Return to Cleveland

Aug 15, 2014 | Marketing

Lebron James with spectators in background

Many of you know the story of LeBron James. He left his home state and the team that drafted him, the Cleveland Cavaliers, to join the Miami Heat in the summer of 2010. He announced this via The Decision, a 75-minute TV show—which caused many people to feel disdain toward both LeBron and the Heat (myself included).

LeBron had a chance to make amends this past summer, both to the Cavaliers franchise and the nation as a whole. His original mistake was jamming the fact that he is the best player in the world down people’s throats and assuming they would enjoy it. He corrected this by writing a heartfelt piece on why he would be returning to Cleveland, vowing to do his best. That’s how he won back a lot of the fans he’d lost when he made The Decision.

The same principles can apply to your business. Your public image means a lot when it comes to getting new customers. There are good ways and bad ways to show off your credentials. Calling out your competition by name and saying they’re terrible at what they do would be a bad way to boost your public image. Humility is key in winning loyal customers, just as it is with gaining new friends.

Tweeting a picture of your trophy case with the caption, “So humbled by these” may seem like it is being humble, but in reality it is a “humblebrag,” a term coined by Harris Wittels. A humblebrag is exactly what it sounds like, and it can turn off potential customers.

So how do you promote your company without seeming overly cocky? You can show your trophy case on your cover photo on Facebook, or you could list out the awards you’ve won in your description on Twitter. When in doubt, just ask if you would want to see the same thing from another business. If you still have questions after that, ask for a co-worker’s opinion.

Do you have any helpful tips on how to humbly promote your business? Leave them in the comments below!

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