What Can You do to Attract New Customers in 2015?

Jan 21, 2015 | Marketing

When a new year rolls around, many think it’s the perfect time for a fresh start. It’s a chance to reevaluate and set goals for opportunities ahead. One constant goal for every business should include how to obtain new customers. If you need a refresh, try some of these marketing tactics:

  1. Mobile Marketing. It’s here and is only getting bigger. Do you have a mobile marketing strategy in place?
  2. Personalization. In such a fast-paced world, a personalized touch is often what a customer needs to slow down and take a look at your products and services.
  3. Quality Content. Whether on your website, blog, or social media, everything you post needs to be top-notch. With a wealth of information at their fingertips, buyers are searching for quality. Not sure what that means for you? Check out our content services here.

  4. Visuals, Visuals, Visuals. Product displays, videos, graphics, photos, etc. are the perfect ways to communicate and market to your target audience. Learn more about the importance and influence of quality videography here.

  5. Ad Placement. This one may cost a pretty penny over time, but the returns will be well worth it. Consider paying for strategically placed ads or CTAs on social media or other places frequented by your buyer persona—it might be the best way to stand out in 2015.

These are just a few options to shake things up in the new year. How will you market your business differently in 2015?

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