Your brand and reputation are on the line whenever your website is viewed—it is a reflection of your work and what you stand for as a company. Your website can either make or break a sale.
Whether you are thinking about creating a new website or not, the answer is yes, your site can help boost sales. Here are a few points to consider when developing a website to increase leads:
- Are you selling items on your website? A clean, easy-to-navigate site will keep potential customers comfortable and entertained. If they are struggling to find products or becoming aggravated trying to navigate the site, they will take their time and money elsewhere. Your website should be designed to encourage purchases. Home pages that show new products, sales, or special offers may prompt viewers to click through the site to see what could meet their needs.
- Is your website mobile-ready? If not, you are behind: 64 percent of American adults own a smartphone, which is a 6-percent increase from 2014. A majority of Americans use their smartphones to surf the web, so if your site is not mobile-friendly you are losing a large number of possible sales.
- Do you value search engine optimization (SEO)? Websites that are designed well and present great content—and are mobile-friendly— rank higher in search engine results. You want customers who search for your product/service to end up on your website instead of a rival’s. Excellent SEO can help you rank on the first page of search results.
- Are you helping customers instead of yourself? Inbound marketing is a strategy that offers information to help users make smart purchasing decisions. Ideally, the goal is for the viewers to purchase from you, but if you are able to educate them on the benefits of different features of your products versus your competitors’, you will be regarded as an expert on the subject. If you are trusted as a resource, it increases your chance for the sale.
What does your website say about you? Creating a beautiful site that is informative and easy to navigate on a variety of screen sizes speaks volumes about your company. Every 20 seconds over $180,000 is spent online. It’s time to stop losing potential customers due to a sub-par website.
If you read this and thought to yourself, “My website doesn’t fit that description,” please get in touch with us. We’re glad to talk with you about your site and even run a free mobile optimization test. If you want to start the process of a new website, we’re happy to help you!