Need to raise awareness for your brand? Consider multi-touch marketing. When you strategically invest in several ads across platforms, you can interact with your target buyer on graduating levels. Read our white…
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Rebranding is a popular buzzword in the marketing world. Agencies throw it around in strategic planning meetings as a quick fix or solution to low sales figures. There is something…
At 212 Media Studios, we see brand as a properly executed equation: story + marketing + reputation = brand. Before you can introduce your brand to the world, you need…
Buyer personas are a critical component of any successful marketing campaign. Without them, you cannot hope to create advertisements that appeal to your customers and encourage them to choose…
Ever watch a cat chase a laser pointer? This isn’t a YouTube trend—it’s something we’ve done for years. And before trying lasers and balls of yarn, people found other…
We’ve dubbed February 12, 2017 as “National 212 Day.” To celebrate, we released a variety of new content and even gave away a brand new Apple Watch! Here is a recap of…
You may know that we’re a creative marketing agency. You may also know that we help our clients grow revenue and brand awareness. Think you’ve got us all figured…
Is your company investing in the right kind of marketing for 2017? Things change fast, and if you’re not careful, you may miss the (marketing) mark. At 212 Media…
A lot can happen in just over two years. When I was asked to join 212 Media Studios in the summer of 2014, I had no idea of the journey…
“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.” — Confucius “If you don’t know where you are going, you’ll end…
Some time ago, I had an epiphany. It was, for me, a turning point in the way I make purchasing choices and in my relationship with business entities. My…
You’ve heard that a great marketing campaign could fix your business’ problems, boost sales, and improve your reputation. Sounds nice—but several problems are holding you back. Effective marketing requires…
In part one of this blog series, we presented six key questions to ask your marketing agency in the early stages. Today, let’s look at five more discussions to…
Does your business struggle to keep subscribers on its email list? Email segmentation could be the key to helping you better market to your customers. What is Email Segmentation? Email…
These days, everyone is bombarded with advertisements on TV, radio, websites, social media, and email. With everyone being so inundated with technology, direct mail can actually be a great way…
They say a picture is worth 1,000 words…So what is a video worth? A video is a collection of impactful images fused together to create a moving story that captures…
