In 2015, 33% of video marketers said their videos gave them a positive ROI. Today, that number has skyrocketed to 89%. This consumer-driven trend is marching us into the new…
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Over the last several years, we’ve seen pivotal moments stoke the revolution of live video. But they certainly did not seem pivotal at the time… In April of 2016, more…
The number of video viewers in the U.S. is expected to surpass 230 million by the year 2021, with spending on digital video advertising estimated to be as high as…
For many companies, live video is more effective than traditional, polished footage. Livestreaming is changing the way that businesses approach marketing. Read this blog post to learn why. Then, check…
In April of 2016, more than three-quarters of a million people gathered around their electronic devices to live-view BuzzFeed employees using rubber bands to make a watermelon explode. What does…
Consumers see all kinds of content on a daily basis—and unless you can produce something especially engaging, it will be harder and harder to get noticed. Innovation is key to…
I recently reread an article published in January of 2016 listing some new and creative marketing ideas for businesses. Included was a plea for more video, as well as a…
They say a picture is worth 1,000 words…So what is a video worth? A video is a collection of impactful images fused together to create a moving story that captures…
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Maya Angelou was…
Comebacks in football are always exciting, and many times unexpected. But are they really unexpected? Is it just a matter of patience, strategy, and perseverance? A comeback is usually just…
3-2-1 Ignition: Taking Your Graphic Design to the Next Level Quality graphic design is essential in today’s visual world. Get your company’s design team to apply these four key practices…
Nothing energizes a sales force like a new marketing tool—well, with the exception of a bonus or a sales incentive. But the point remains: Adding a new arrow to your…
They say a photo is worth a thousand words, so one minute of video must be worth at least a million. Let’s look at the stats: One-third of all online…
Make people come to you. This is the entire foundation that supports the marketing superstructure that is inbound marketing. Gone are the days of cold calls, door-to-door sales, and…
Whether you’re filming home videos for fun, making clips for YouTube, or are into serious cinematography like short films, chances are you’ll need some sort of video-editing software to…
When it comes down to it, whether you’re white-knuckling your cup of Pepsi through the latest cinematic masterpiece or busting your gut through a recent viral YouTube hit, all…
