For your marketing strategies to be effective, you must have a clean approach. This means you should know exactly who you are and what you do—and do it to the best of your ability, with every drop of passion you have.
You must purge all distractions and rabbit trails that “might” bring in some extra cash, and intensely focus on your one or two areas of expertise—what you do well and what sets you apart from the competition. Collier’s Heating and Air is excellent in this area.
Those at Collier’s know exactly who they are and what they do. They offer the highest-quality service in providing clean air. They are the “trusted name in heating and cooling for every season.” Since 1987, they have built their reputation on this. Ask anyone in the community, and Collier’s is synonymous with “clean air.”
Here are a few ways Collier’s stands out to us in their clean marketing strategies:
- They’re familiar. The Collier’s logo is consistent and recognizable—seen on their service vehicles, advertising materials, website, and even uniforms.
- Being clean-cut isn’t just for their customers. Collier’s doesn’t just put on a pretty face for customers by marketing their services to supply clean air and use green approaches. Collier’s practices what they preach. Their operations comply with green standards. For example, their vehicles use propane fuel, and solar power supplies the office.
- They value excellence. Collier’s hires experienced and highly qualified employees, which ensures customer satisfaction. In addition, Collier’s recognized an opportunity to grow more by hiring 212 Media Studios as their marketing agency. And we’re glad they did!
- Their actions speak louder than words. Collier’s employees intentionally go the extra mile. Whether it’s bringing portable heaters or fans to keep customers comfortable while the problem is fixed, providing daily training for employees to continue improving their skills, or hiring a marketing agency, Collier’s rises to the top because of their commitment to giving the highest-quality service.
It’s important to remember that even if you have a fine-tuned focus, that doesn’t mean you can’t offer other products or services. For example, Collier’s expanded services with their Fireplace Shoppe (selling grills, patio furniture, and more) and more. But these additions are deliberate and sensible, complementing the overall focus instead of distracting from who they are.
Interested in growing your business through marketing? Contact us to get started today.