It’s no secret that the best marketing talent pays for itself, but office costs and budget concerns are nothing to scoff at. More companies are discovering the true value of outsourcing to marketing experts for their specific needs. In addition to its effective services, a marketing partnership can improve collaboration, free up precious office space, save costs in employee benefits, and heighten productivity—without compromising your corporation’s finances. Read about these advantages and more in our latest white paper.
Your business’ bottom line is a deciding factor when considering remote work relationships. Remote work, regardless of whether it’s performed by full-time employees or through outsourcing, can reduce the operating costs associated with renting office space, with the average real estate savings per full-time employee totaling $10,000 per year. Business collaborations that once took place in person can now happen over the phone, via video conferencing, or simply by email.
For example, remote work has allowed IBM to slash its real estate costs by $50 million, while Sun Microsystems saves $68 million annually. Moreover, in addition to their significant real estate savings, Nortel and Dow Chemical have reported savings of over 30% on non-real estate expenses. According to CRESA, flexible and co-working workspaces are predicted to grow from 1% to 30% of the corporate real estate portfolio by the year 2030. Given statistics like these, this paradigm shift will likely render the traditional real estate model obsolete. Flexible workspaces are the future.
More than two-thirds of employers say they’ve seen increased productivity among workers with whom they have a remote relationship, with Sun Microsystems’ experience suggesting that employees spend 60% of the commuting time that they save actually performing more work for the company—and AT&T workers performing five more hours of work at home than those who work in the office.
Just how much of an increase in productivity do remote, digital work relationships add up to, overall? By embracing the new workplace trends, Compaq saw productivity increases of 15-45%, while for JD Edwards, workers with digital relationships proved to be 20-25% more productive than their office counterparts. Dow Chemical, Best Buy, and British Telecom are just some of the companies reporting that their digital workers are 35-40% more productive, while American Express’ remote workers produced 43% more than their office-based counterparts.
When it comes to high-stakes projects like marketing campaigns, it makes sense to look to wherever the best talent resides, regardless of location. An intelligent partnership may be what your company is missing. Let’s talk about the possibilities.