Debunking 5 Common Social Media Myths

Mar 16, 2017 | 212 Articles, Marketing, Social Media, Social Media Marketing

1. “It’s Free.”

Let’s just get this one out of the way first. Yes, creating accounts on social media is free. But I’m sure you’ve heard the phrase, “time is money” (fun fact: Benjamin Franklin is credited as the first to say this phrase). Mr. Franklin might as well have been talking about social media. For your social media to be effective you must invest time—a lot of time—into research and strategy. And you’ll be hard-pressed to generate an effective strategy without investing in paid advertisements on social media. The good news is, despite all of these factors, social media remains one of the most inexpensive ways to generate quality leads.

2. “It isn’t Really Effective.”

This is a common misconception. Social media is far more than a connection tool that Millennials spend too much time on. Are you simply looking to increase brand awareness through social media? Well, 78% of the entire U.S. population currently has a social media profile. That means you’re putting your brand in front of nearly 250 million people. Are you hoping to generate quality leads? Did you know that 75% of B2B buyers and 84% of C-level/vice president executives identify social media as a key part of their decision-making process? You’re unlikely to find a more qualified lead. With an effective strategy, social media can help you overcome nearly any roadblock standing in the way of your business.

3. “It’s Just a Fad.”

Were there ever 2.34 billion mullets worldwide at any point in history? No, and that’s because the mullet (thankfully) was just a fad. There are, however, at least 2.34 billion social media users worldwide. Only 24% of America was on social media eight years ago. By the end of 2016, 78% of Americans had used social media. This is no fad.

4. “It’s Hard to Measure.”

I’m shocked that this myth is still relevant. Facebook, Twitter, and Instagram all offer extensive analytics tools that track the activity of your posts. I can look at a post and tell you how many people saw it, how many followed the link, and how many then chose to fill out a form on the page to which they were directed. For example, let’s say I generate a Facebook post about a used vehicle for a client’s car dealership. The post links users directly to that car’s page on the website. I can tell you how many users took the time to fill out a form and contact the dealership directly about that car using a Facebook Pixel.

5. “My Target Market isn’t Online.”

If your target market consists primarily of Millennials and Centennials, then you are probably already on social media (if not, you need to be). Everyone knows those young kids are always online. But are you aware that 80% of Americans between the ages of 30 and 49 and 64% of Americans between the ages of 50 and 64 use social media? Even 35% of those above 65 use social media.

Bonus Myth: “Social Media Should be Separate from My Marketing Strategy.”

On the contrary, social media performs best when it works in tandem with the rest of your marketing. These outlying strategies can draw power from your social efforts, multiplying your reach and effectiveness. At 212 Media Studios, we employ this strategy to the fullest. We are ready to handle more than just projects; we are ready to tell your brand’s story.

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