A company can only be as successful as its employees, which is why it’s so important to empower the people who work for you. Read our white paper to find out how giving back to your community impacts your employees.
As the Millennial generation continues to dominate the workforce, it is increasingly clear that your core mission must be about more than just your bottom line. When you give back to local organizations, employees have the opportunity to be part of something bigger than themselves.
Research indicates that salary is not the most effective motivator for today’s employees. Instead, they want to see that you care. “There’s a new wave of employees in the workforce who are saying, ‘If I’m going to work to make a living for a company, I want to know that company has a heart,’” says Rich Haddad, president and CEO of K21 Health Foundation, a private foundation supporting local non-profits that promote health and wellness. Haddad has seen the positive impacts of employee morale when local businesses invest in the community.
However, giving back to the community goes beyond financially supporting your local non-profit organizations. It involves providing opportunities for your staff to make a tangible difference—such as volunteering their time. This not only serves as a powerful way to impact the community, but it also improves employee morale. Consider these results from the 2017 Deloitte Volunteerism Survey, which was aimed at working Americans who had volunteered in the previous 12 months:
- 74% of respondents believed volunteerism provides an improved sense of purpose.
- 70% agreed that companies who sponsor volunteer activities have a more pleasant work atmosphere.
- 77% said company-sponsored volunteer activities are essential to employee wellbeing.
By giving your staff an avenue to pour into their community, you also solidify their commitment to your company and their co-workers. It’s an opportunity for them to personally engage with local organizations that are important to the framework of their culture. “Working in the community brings employees together,” says Haddad. “Instead of just being co-workers, they start to know each other—and it creates a relationship culture within the organization.”
According to Deloitte’s recent research, the next generation wants to see leaders that “more aggressively commit to making a tangible impact on the world.” This might seem daunting—but even something as simple as a volunteer day for your employees will influence the way they see your company and boost internal morale.
If business owners want their employees to thrive, investing in the community will give them the satisfaction they need to commit and succeed in the office. In his bestselling book Drive, Daniel Pink says that although money does motivate workers, it is not the ultimate motivator. Instead, autonomy, mastery, and purpose are some of the most powerful determinants of employee satisfaction. Community involvement speaks to the need for purpose that drives your employees. Learn more in our free white paper!