Is your company investing in the right kind of marketing for 2017? Things change fast, and if you’re not careful, you may miss the (marketing) mark. At 212 Media Studios, we spend a lot of time analyzing current and future trends to identify the best marketing strategies for each of our clients. Today, we’d like to share with you our top tools.
Social media continues to play a major role in increasing brand awareness. It is crucial for companies to integrate Facebook, Twitter, Instagram, and even Snapchat into their marketing tool belts.
It’s 2017—is Facebook still relevant? Let me assure you: It is as relevant as it has ever been. Facebook is still one of our favorite tools for improving brand awareness. As 2016 came to a close, nearly 1.8 billion (with a b) active users were on Facebook, up 16% from the previous year (Facebook). These users are generating real revenue for brands that utilize Facebook. In 2015, Facebook influenced 52% of consumers’ purchasing decisions (Facebook).
Statistics show that consumers prefer visual content. For this reason, Instagram has also become one of the most popular applications worldwide. There are currently more than 500 million active users that “like” 4.2 billion posts each day (Instagram). No other social media platform can boast engagement numbers remotely close to those. However, Instagram users do more than simply “like” posts: 75% of users take some type of action after seeing an advertisement in their feeds (Hootsuite).
Like Instagram, visual-heavy Pinterest must also be a part of your marketing plan. Second only to Facebook, Pinterest drives more traffic to websites than Twitter, LinkedIn, and Reddit combined, and 87% of its 100 million active users have decided to purchase a product because of Pinterest. Age also diversifies Pinterest’s primary market from other social media platforms; over half of its users are between the ages of 25 and 44.
Social media has taught us that one key way to improve brand awareness is by giving consumers a convenient way to communicate with your business. In fact, 71% of social media users who have a good experience with a brand are likely to recommend that brand to others. Twitter is a free way to encourage others to recommend your brand. Don’t fall into the common misconception that Twitter is simply for teenagers. There are more than 310 million active users on Twitter, and nearly a quarter are between the ages of 30 and 49 (Pew Research Center).
Finally, we’d like to introduce you to the “dark horse” of the social media marketing world: Snapchat. It is no longer a photo messaging app geared specifically to teens and pre-teens. Recently, added features and updates have moved Snapchat into a much broader space. Snapchat is an inexpensive, creative way to let your brand’s personality shine while relating to your market on a personal, human level.
Email Delivery Tools
Email marketing is far from dead. According to the Direct Marketing Association, email marketing yields an average 4,300% ROI for businesses in the U.S.! However, delivering more personalized and creative content is essential to achieve high click-through rates. Many different email delivery tools are available to help you create a visually appealing, personalized, and effective email marketing campaign.
When potential customers search for your products or services on Google, what do they find? Is it your business, phone number, and website? Or is it your competition—because they took the time to verify their business on Google? Nearly 70% of search engine searches are performed on Google, and around 4.5 billion searches are done on Google each day. If your business isn’t verified on Google, you are missing out on a huge audience. Once a business is verified, Google will bump it up in the list of results for a search. For example, if you search for “marketing agencies in Warsaw, Indiana” you will find 212 Media Studios listed at the top. Because our company is verified on Google, we appear at the top with our location, phone number, hours, and a quick link to our website.
Whether a corporate conference or an annual golf outing, event sponsorships provide an enthusiastic and invested audience for your brand. Sponsoring relevant events positions your brand as an authority in your industry. Sponsorships give you the opportunity to gain credibility and stand out by showcasing your logo to the audience, instead of desperately searching for individuals to take your business card. If you choose correctly, you will be sponsoring an event teeming with potential customers. No other tactic can offer you a room full of your target market.
All of these marketing initiatives may be rendered useless if you have an out-of-date website. Our world is dominated by the internet. These tools will get the customer’s foot in the door, but if the room doesn’t look nice, they’ll take off. Is your website functional? Is it easy to navigate? Does it look good on a mobile device—for the first time in history, more users accessed the web from a mobile device than from a desktop. Ultimately, your website reflects your brand. You can sponsor all the events you want, be on every social media platform available, and send beautiful emails, but if your website is archaic, your efforts will be futile.
At 212 Media Studios, we utilize these and countless other powerful tools to increase our customers’ brand awareness. Combine these with our content portals, and you have a full-scale inbound marketing campaign that’s sure to bring new customers through your doors. We come alongside businesses across the United States to help them further their brand awareness and increase their ever-important bottom lines. We can do the same for you. 212 Media Studios can help make 2017 your best year yet. Questions? Contact us here or at 574-269-0720. We would love to set up a meeting!