In our last blog post, we outlined the best way to start your inbound marketing strategy. After doing extensive research to understand both your ideal buyer and your competition, you’re ready to dive into the creation process. Consider these three steps:
Set your goals.
Based on the research you’ve done, you should have a good idea of your buyers and their needs. This will help you set some long-term goals. We advise using the SMART framework. Above all, make sure your goals are measurable. Don’t send a direct-mail campaign without a tracking code or a coupon. Don’t run social media ads without monitoring their progress. If you can’t measure your goals, you have no way of determining the extent of your success or how to adapt in the future.
Establish a plan.
Communication is important. As you’re creating your strategy, make sure everyone has a voice and reaches an agreement before you move forward. Use a template or a spreadsheet to determine what you want to accomplish monthly and quarterly to reach your goals by the end of the year.
Circumstances change, which means your plan will probably have to change as well. A variety of unexpected factors might influence the outcome of your marketing plan. Take note of important dates or events, but give yourself the flexibility to adjust your timeline as necessary.
Creating an inbound marketing strategy is no small task, and it’s often best to partner with an experienced team. At 212 Media Studios, we’ve built inbound marketing strategies for a variety of clients—from non-profit organizations to higher education institutions. We’d love to talk to you about what an inbound marketing strategy might look like for your business.