Get Outside Your Comfort Zone: Do a Promotional Video

Sep 1, 2016 | 212 Articles, Brand, Business, Content Generation, Digital, Inbound Marketing, Marketing, Multimedia, Photography, Small Business, Video

They say a picture is worth 1,000 words…So what is a video worth?

A video is a collection of impactful images fused together to create a moving story that captures more than just one moment. Videos are the future of marketing! More than 500 years’ worth of video is viewed on Facebook daily, 700 videos are shared on Twitter every minute, and over four billion videos are watched on YouTube per day.

So, if a picture is worth 1,000 words, math shows us a video is worth 1.8 million: With a picture equaling 1,000 words, and a typical video shooting 30 frames per second, every second of video is worth 30,000 words. Multiply 30k by 60 seconds—a common length for a promotional video—and you get 1.8 million. Ta-da! 

Emotions drive humans—pathos is a very powerful tool. Videos allow viewers to feel involved, and once those feelings are established, they will want to experience them for real. Whether you are promoting a college to raise admissions or a simple product, putting it in action can sell the idea. Hearing and seeing the passion of people in a video creates a relationship beyond text on a screen.

Videos also play a very important role in the consumer decision-making process. They present an opportunity for businesses to educate and entertain customers while featuring products or services. Great promotional videos are effective because consumers associate positive feelings with a company and product after watching a video that kept their full attention and left them with helpful information.

A video also offers the chance to present the viewer with a compelling call to action (CTA). A skillfully crafted and well placed CTA can emotionally challenge the viewer to take the next step, whether that is sharing the video or making a purchase. Research shows that 75% of those who view a promotional video end up visiting its company’s website. Whether you are a large corporation or a small-town business, a video presence online can increase website traffic and sales tremendously when paired with a proper promotion strategy.

We get it—creating an all-encompassing video about your company seems like a task too big to tackle, too expensive to invest in, or both. We are here to tell you otherwise. With 212 Media Studios, you don’t just drop in a few quarters, pull a lever, and watch a video pop out. We take time to learn about you and listen to your story to determine how to cater to your specific audience. We seek to exceed your expectations at a cost you can handle. A promotional video is an investment, and the yields are significant.

We don’t just offer video because we love it—we do it because it makes a difference for our clients. Video can bring tears to people’s eyes, and can change lives when done effectively. If you have never considered video marketing before, scroll through our website and start a dialogue with us to find out what we can do to tell your story.

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