Heartthrob: Infuse Passion into Your Marketing

By February 19, 2015Marketing

Seth Godin, American author, entrepreneur, and marketer said, “Giving the people what they want is not nearly as powerful as teaching people what they need.” Marketing gives your business the opportunity to teach customers why they need your product.

What need does your product meet? If you think your product can help the public, you should be thrilled to share the solution. You must promote your product with passion and belief. If you firmly believe your product will positively impact people, you have a product worth selling.

One way to infuse passion into your marketing is by caring about your product.

According to Jeff Secaur, Community Manager for 212 Media Studios, “There is a difference between passionate marketing and overly passionate marketing. Overly passionate marketing consists of a sales pitch trying to convince you to buy a product you don’t need.” Don’t force passion into your marketing. But, be passionate about what you have to offer and you will sell your product.

By believing in your product, passion will naturally emit from your marketing. But, don’t take advantage of people. Remember the golden rule- Treat someone how you would want to be treated. According to BusinessPATHS, Treat Your Customers Right and They Will Promote Your Business, “Sixty-eight percent of customers leave because they are upset with the treatment they’ve received.”

Show you care by:

  1. Being honest about the benefits of your product
  2. Respecting customers’ needs
  3. Not pushing a sale

By caring about customers, you create lasting sales relationships.

You can’t assume customers will remain loyal if you don’t take care of them; customers will leave if your marketing is pushy. But, long-term customer relations are important. Without returning customers, your company will be desperate to stay in business.

According to Seth Godin, “Don’t say, ‘I wish people wanted this.’ Sure, it’s great if the market already wants what you make… Instead, imagine what would happen if you could teach them why they should.” By believing your product will help the public, and by caring about customers, genuine passion will seep through your marketing and influence the people.