Taking advantage of the latest social media trends is important to expanding your reach. But it can be difficult to stay updated on social media developments, which seem to happen overnight. For example, over a year ago, Pinterest was the newcomer—a trending network, but still a mystery to most marketers. After all, Facebook and Twitter were the social platforms that mattered. But now, Pinterest is three years old and has almost 50 million users and roughly 2.5 billion page views per month. With changes happening so fast, how is a small-business owner to keep up?
1. Frequent social media news sites.
Mashable, Social Media Today, and Social Media Examiner are all news sites that specialize in social media. Reading their top stories for half an hour each week is sure to keep you informed. Keep reading 212 Media Studios’ blog for marketing analyses of social media news. If you’re too busy for all that web surfing, use an RSS reader like Feedly to read them all in one interface.
2. Follow the experts.
Coincidentally, one of the best ways to stay up to date on social media news is to follow specialists on Twitter. Follow Mashable (@mashable/social-media), New York Times tech columnist David Pogue (@Pogue), world-renowned social media blogger Jeff Bullas (@jeffbullas), and 212 Media Studios’ own Dustin Hickle (@DustinHickle) and Jordan Gillette (@JordanGillette).
3. Network with social media enthusiasts.
Make friends with people who are knowledgeable about social media. Take your social media expertise to the next level by attending tech conferences, where you’re sure to meet even more experts. Finally, if your organization includes social media strategists, consider having them send a weekly newsletter updating the entire office on social media happenings.
After you follow these three steps, you can decide what to do with your newfound expertise. Whether you want to improve your customer service or generate leads, social media has a lot to offer.
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About 212 Media Studios
212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’ services visit our services page or contact us with special requests or for more information.