Increasing Brand Awareness

Apr 2, 2013 | Brand, Google, Sales, SEO, Social Media

"Branding" with globe

A general question concerning all businesses is, “How can I increase brand awareness?” The main reasons businesses want to increase brand awareness is to gain new customers, keep loyal customers, and enable customers to have confidence in what they are buying. It doesn’t matter if it’s a two-person boutique or a 1,000-employee corporation, building brand awareness is one of the most valuable marketing strategies. So how do companies get their brand out to the public.

Brand awareness can be developed in many ways. Some of the most effective and common tools to power brand awareness are portable signage, organic search engine visibility (like Google, Yahoo, or Bing), and the newest, social media (Facebook, Twitter, Instagram, etc.) All of these techniques have led to great results in obtaining clients and reaching out to the community, state, nation, and world.  Let’s take a look at these one at a time.

Portable signage is a cheap and simple way to reach many people in a short time. Think about how many people drive by your house or workplace. If your front yard displayed some sort of promotional sign, hundreds of people would see it every day. For example, some companies provide discounts on their products for homeowners who agree to put its advertising signage in their yards. This is often a win-win for both parties.

Another great way to build brand awareness is organic search visibility (Also known as SEO). In simpler words, this is how easily people can find your company when they use an online search engine. The best and most effective way to improve search visibility is to keep relevant and focused text on your website, containing key terms and phrases that are often used to search for your type of business. Also, remember to have high quality links to your website.

Another greatly effective tool in growing brand awareness is social media. Although social media is somewhat of a new tool, it is the most effective and most widely used form of communication between businesses and customers. For instance, 212 Media Studios has a dedicated social media team that runs social media platforms for many business and organizations. They use sites like Facebook, Twitter, and Google+ to post relevant information, fun facts, and company happenings, keeping it fresh and  up-to-date.

All of these tools have wide usage in increasing brand awareness. When used to their full advantage, they can launch your business toward great things. Improving brand awareness should be a goal of every business!

Lindsay Baker
Lindsay Baker
Marketing Intern
Check out Lindsay’s Profile!

About 212 Media Studios

212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’s services visit our services page or contact us with special requests or for more information.

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