Inbound marketing is about creating and sharing content designed to appeal to your dream customers. This relevant marketing attracts qualified prospects to your business and keeps them coming back for more.
Think of the inbound marketing process as a funnel. The broad end of the funnel represents the entire market of strangers to your company, while the narrow end represents happy customers. But before a prospect can become a happy customer, he has to become a lead.
To convert those potential customers into leads, follow these three steps:
1.Offer content and encourage action.
When you publish quality content on your blog, website, and social media, include highly visible calls-to-action (CTAs). These encourage visitors to take some sort of action—like clicking a link—to receive additional valuable content.
2. Obtain contact information.
A CTA directs visitors to a landing page, which features a form for basic contact information. Before receiving the content, a visitor must fill the form with his name, industry, email address, and/or phone number.
3. Curate contacts in a marketing database.
Rather than immediately attempting a sale with a new lead, you should strategically nurture the lead. Send the lead more excellent content via email and social media. Use scoring to rate leads based on sales readiness.
Nurturing leads with digital content will continue to grow their trust in your company until they are ready to become happy clients. Of course, your efforts don’t end there: continue to delight them with relevant content, and you’ll soon have loyal customers who promote your brand through word of mouth.
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About 212 Media Studios
212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’ services visit our services page or contact us with special requests or for more information.