Internet Marketing: 8 Steps to Improve Your Online Presence

Dec 31, 2012 | Marketing, SEO, Social Media, Technology, Websites

By: Dustin Hickle

Computers Connected for Internet Sales

By now we all know the importance of internet marketing. Having a presence online where your customers and prospective customers can find you is crucial. Whether you are an established small business, an up-and-coming start-up or a large corporation with thousands of employees, if you aren't using internet marketing you are only falling behind!

Personally, when I am researching a company or store online and they don't have a website, they have a terrible social media presence or I can't find them on Google I instantly rule them out as a possibility. It doesn't matter if they can meet my needs exactly and offer great prices. If I can't instantly find them and see a sort of professionalism in their internet presence they are not an option. The last thing any business wants to do is lose customers without even having a chance to show what you can do for them!

If you need to get started building an online presence (or even if you think you are doing a great job) the 8 steps outlined below will help you set-up and improve your efforts! For detailed instruction and tips just download the free eBook at the bottom!

  1. Create a Keyword Strategy
  2. Optimize Your Website
  3. Create Blog and Other Content
  4. Promote Content & Participate in Social Media
  5. Convert Site Traffic Into Leads
  6. Use Email Marketing
  7. Be Mobile-Friendly
  8. Analyze and Refine Strategies

Implementing these 8 steps can take some time and work but, in the long run, they can really pay off! Give it a go!

Implementing these 8 steps can take some time and work but, in the long run, they can really pay off! Give it a go!

Dustin Hickle
Media Specialist
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