A recent article on online.wsj.com (The Wall Street Journal's online article hub) noted that NBC's new show "Revolution" is a metaphor for television watching in general. In this show the world loses all electricity and goes dark. The analogy is that most TV viewing ratings are down across the board and in a way television viewership is starting to go dark. So what does that mean for your marketing mix?
TV commercials have long been regarded as a great way to share your message with a large number of people. With the increased use of DVR and other recording devices companies have already faced decreasing exposure of their products on television. Now with people between the ages of 18-49 watching less TV than ever it is beginning to look like TV advertising as we know it may decline quickly. There is nothing saying that TV watching will not increase again in the future, but for the time being the major broadcast networks report an average of 15% loss of their viewers in the 18-49 demographic compared with the first two weeks of last year.
I do not think TV marketing is dead, but it may be dying. This is something to keep a close eye on in the future.
How does this affect your marketing mix? Do you have a strategy to reallocate your marketing dollars to other marketing channels?
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By: Dustin Hickle