Have you decided that 2016 is the year to invest in digital advertising? You aren’t alone: 51% of businesses say they plan to increase their digital marketing budgets in 2016. As consumers become more attached to their mobile devices and the internet, it is more important than ever to have a strong digital marketing presence.
Digital marketing can be measured more accurately than traditional forms of ad distribution. That means you’re shown more data on what is working and what isn’t, giving you the freedom to adjust your messaging accordingly.
So, which outlets should you choose? Social media, content marketing, Google Ads, specialty website advertisements, and email marketing are all viable options. Each should be explored, as they all have pros and cons. Our blog is full of articles on the benefits and drawbacks of these methods. A few of them are below:
- “Selling Your Product Using Social Media”
- “The Virality of Social Media”
- “Planning an Inbound Strategy to Complement Your Product Launch”
To expand your digital footprint, we recommend a full inbound marketing plan. This includes planning meetings, email marketing, content creation, SEO, social media marketing, strategic ad placements on relevant websites, smart forms on your website, drip marketing campaigns, lead-qualifying, and more.
All of these tools are used together to help prospective customers find you, rather than you broadcasting a message at them. Today’s consumers are more inclined to do additional research before making purchasing decisions—they want to know you are the best option and truly care about their personal needs. Our inbound marketing model includes personalizing messages, positioning your company as the industry leader, and providing content that lowers purchasing barriers.
Every inbound marketing plan with 212 is unique. We spend time meeting with our clients and work hard to understand their industries and target customers. These meetings allow us to craft messaging and determine marketing outlets that improve their traffic and revenue.
If you want to explore how inbound marketing can impact your revenue, get in contact. Call us any time at 574-269-0720 or get in touch online and let us reach out to you. Let’s talk strategy and see what an inbound plan with 212 can do for you!