Keep Your Marketing Relevant

Jul 10, 2013 | Marketing

Marketing strategy signs

Every business needs clients. But gaining and keeping clients takes hard work. The best way to do this is through effective marketing and communication. If nobody knows what your business does or sells, you will not build a client base. No one wants to see marketing by a business that is outdated.

To succeed in marketing, create a strategy to keep it relevant. This plan should be reviewed continually to identify its challenges as well as new ways to incorporate it into the big picture. Start with the basic platforms of marketing:


Your business should be active on the internet. A website is very important. Most clients prefer a great looking website that tells a story to its audience. It is important to make your content user-friendly and easy to update. Your website may need to be redesigned if it doesn’t receive much traffic. In the redesign, make sure it is current and relevant to your audience. Your website should be exciting and responsive regardless of the device the viewer is using. The evolution of the web requires the collaboration of creative and skilled minds (like the good folks at 212 Media Studios) to achieve amazing possibilities.


Continual communication is vital. You can do this through blogging, social media, newsletters, meetings with clients, and phone calls. Blogging in particular can help you gain clients if you use this tool effectively. It takes some effort, but when used correctly, your business will experience the benefits of having a blog. When writing, think about what interests you and what is relevant to your audience. Let your mind think and reflect on what is relevant and helpful to your readers. Writing may come more easily than you’d expect.

Social Media

Social media is an excellent way to connect with clients. Take the time to follow a few news sites like Mashable, TechCrunch, or Gizmodo. By doing this, you will stay up to date on social media news, gadgets, and the latest trends. Set up a page on Facebook. Tweet and interact on Twitter while following similar industries. Browse videos on YouTube, or start your own channel. Connect with other professionals on Linkedin. Try some webinars and workshops. Sign up to receive blogs and articles that can be emailed to you directly. The possibilities are endless.

Printed Material

It’s important to have current business cards, brochures, posters, and other printed marketing materials available for people interested in your company. Outdated materials can potentially (and indefinitely) turn off leads. Keep your brand fresh and replace any old content with new in all of your marketing materials.

Maintaining these areas of marketing will keep your organization relevant as the world of media continues to grow. If you apply this article to your business practices, promoting your company will be less of a struggle, and you’ll be on the road to success.

What are your thoughts on keeping marketing relevant? Let us know. We would love to help you achieve your business goals.

Josh Warner
Graphic Ideator
Learn more about Josh!

About 212 Media Studios

212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’ services visit our services page or contact us with special requests or for more information.

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