Your local mall has been decorated for Christmas since September, but chances are you’re still scrambling to pull off the perfect holiday season for your business. Fear not! This blog post is for you. Here are seven ways to boost your marketing during “the most wonderful time of the year.”
Spread a Little Cheer
First thing’s first. If you haven’t sent your clients or customers a holiday thank-you or greeting, it’s time to get moving. If you have the time and money, send a small gift, including coupons for your business. But if your budget or schedule won’t allow a full-blown gift basket, a card or email still delivers some cheer.
Show Your Charitable Side
Now is the perfect time to connect with a local charity. During a specific window of time, donate a percentage of every purchase to a reputable non-profit. Make sure your publicize this event well, or it could go unnoticed in the mass of holiday advertisements. If it goes well, why not do it more often? Charity is not reserved for Christmastime alone.
Bring Out the Freebies
Who doesn’t love free stuff? Why not offer an appealing incentive for last-minute shoppers? It doesn’t have to break your bank. It could be an overstocked item, a voucher for a later shopping trip, or a coupon for a local restaurant. Free stuff is always a crowd pleaser.
Throw a Christmas Party
This may sound a little superfluous, but with the right client base and reach, it’s a relevant marketing strategy. Host a party! Invite the community for photos with Santa, cookie decorating, and a holiday movie. This highlights your personable side, even if it’s not an immediate sale. It can build rapport with the locals while creating fond memories for families. If cost is an issue, you could ask for donations at the door, or get co-sponsorship from your business contacts.
Facebook and Twitter #FTW
Everyone’s doing it, so why not join: hold a contest on social media! Think holiday sweepstakes, photo competitions, etc. Engage your audience in a fun way, and they’ll do the marketing for you. However, here’s a word of advice from a twenty-something like me: don’t require them to jump through too many hoops. A comment or like is enough. Your audience doesn’t want sign their privacy away or spam friends’ newsfeeds. Keep it simple, make the rewards worthwhile, and your marketing will advance organically. (Oh, and “FTW” is online lingo for “for the win.” Hashtag away!)
Groupon to the Rescue!
If you haven’t looked into services like Groupon or LivingSocial yet, now may be the perfect time. Create an awesome, last-minute deal online—or even through your own email list. Make it an offer they can’t refuse. If you know your customers and have a handle on online shopping trends, this will be a piece of cake.
Last but not Least: Be Present
No pun intended. Okay, maybe just a little one: the best present is being present! (Sorry.) Get more involved with your community and industry during the holidays. Do good for others. Sponsor local events, donate to food drives, and show people you care. Be present, and people will notice. Authenticity is a huge part of marketing, both now and year-round.
Give some of these a try, and let us know how they go!
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About 212 Media Studios
212 Media Studios is a full service marketing agency, based in Warsaw, IN. Providing services such as SEO, social media management, print marketing, branding, and videography, 212 Media Studios specializes in helping businesses of all sizes catapult their marketing and brand awareness to the next level. To learn more about 212 Media Studios’ services visit our services page or contact us with special requests or for more information.