Have all of our efforts to appeal to Millennials been a waste of time? It’s painstaking to gain their affections, and the investment-per-conversion rate can be abysmal.
We aren’t saying it’s time to ignore Millennials, but we are saying it’s time to start thinking about their replacements—the Centennials.
Simply put, Centennials are more like Baby Boomers than Millennials. They desire diversity, teamwork, and inclusiveness, with a passion for working together toward the greater good.
Download our latest eBook to learn more about the next generation of buyers!