Not because I should, but because I want to! The Facebook plan for my business.

Aug 16, 2011 | Social Media

What is white and black and red all over? The newspaper. Hmmm, not sure I can turn the newspaper into cash to support my business goals? Heck, I know I can’t! Dinosaur!

Give me some relevant trivia… Something that says 2011 and beyond.

Ok… What has more than 750 million active users and 50% of those active users “log on” in any given day. The average user has 130 friends and people spend over 700 billion minutes per month interacting with those friends. Give up? Facebook. No surprise here. I mean what else could we possibly be talking about?

These facts are just staggering. Our minds have a hard time even comprehending what those facts speak to. But, what our minds do realize is this: We MUST figure out a way to take advantage of Facebook to grow our businesses and take advantage of this one-in-a-lifetime technological movement. So how do we do it?

We have taken the time to lay out the 5 steps a business owner needs to take for a powerful Facebook business page:

Step #1 – Be honest with yourself.

If you do not have the knowledge or the time to dedicate to building and maintaining your Facebook business page, then be honest with yourself. Simply say “Self, we cannot pull this Facebook project off by ourself. We must get help!”.

Step #2 – Listen to yourself and take action.

Once you have convinced yourself to get Facebook help, then for Pete’s sake do it! You have a few options. The first option is to be blessed with a super smart un-employed niece or grandson who is reliable enough to assist you on a scheduled basis. That would be awesome! The second option is to hire a marketing company who specializes in the setup, design, and application integration of Facebook.

Step #3 – Set your budget.

Determine what amount of advertising/marketing dollars you want to dedicate to connecting with customers on Facebook. I strongly recommend a complete RE-evaluation of all marketing dollars when doing this. Figure out why you are still advertising like it is 1985. Do you really want to continue to invest in the Yellow Pages, Val-Pak paper coupons, and diner place mats where local patrons can spill their morning coffee? Uh, no way!

Step #4 – Re-allocate existing monies.

As defined in step #3, chances are we are already spending more money (on out-dated mediums in which we cannot even track results) than what it takes to have a killer Facebook presence. So take those dollars and put them to work! Facebook marketing is not a huge expense and if done correctly — can generate more new business than 95% of any other communication tool you can purchase or develop.

Step #5 – Set real goals.

Get with your Facebook marketing company and put them to the test! Tell them exactly what you want to accomplish with your awesome new Facebook Business Page. Do you want to get 1,000 “likes” from your customer/fan base? Do you want to announce weekly specials or Sales? How about special coupons you give exclusively to your Facebook fans? Or selling items directly on Facebook thus giving you a new sales channel! Now you are onto something. Be creative here, dream BIG!

Need more convincing? Here is a screen shot of the Facebook Facts page:

Continue to read the five steps above until you can explain them in detail to your fellow peers at the next Chamber of Commerce meeting. You will be amazed at how they respond to your new found Genius plan.

As we continue to write more articles to this blog on the benefits of Facebook, Twitter, YouTube, and LinkedIn, our goals are to educate you on the benefits of each social network in great detail. The 212 Media Studios Blog will be your one stop source for free education on all things Social Media. Why spend the money to take night classes or online courses to get the same knowledge. Better yet, we gear all of our material to you, the business owner.

Be Found. Create Connection. Cash In!

MH @212MediaStudios

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