Partners vs. Vendors: What’s the Difference?

May 2, 2017 | 212 Articles, Marketing

Today more than ever, business success depends on collaboration. Companies desire to have a partner they can rely on, not just a vendor that tells them what they want to hear. To be a true partner, an organization must not only meet clients’ expectations but also anticipate their future needs—which is much easier said than done.

How can you decipher between a partner and a “yes-man” vendor? And which is best for your company?

A vendor will sell and sell, but may not keep your company’s best interest in mind. Vendors often recommend cookie-cutter solutions that might not suit your unique needs. At the end of the day, a vendor will push technology or strategies that aren’t guaranteed to fit your precise situation.

A partner, however, will help you with your vision and give pertinent advice. If you have an idea that sounds good on paper but isn’t what’s best for your company, a good partner will tell you.

A solid partnership will start with collaboration—and a lot of questions. A good partner should want to know the ins and outs of your business, what makes your company tick. You should ask questions like, “How focused will you be on my company?” and “How do I know you’ll be there when I need you?” A good partner will set clear expectations on both sides and will be able to show you a proven track record of successful partnerships.

At 212 Media Studios, we know what it takes to be a good partner. We understand what it means for you to put your trust in us to supply marketing recommendations and strategies. That is why we believe that the launch of any partnership with us is best served with a collaborative retreat. Our Story Retreat helps each organization capitalize on its current branding and identify ways to foster greater relationships with its constituents.

Put your faith in a company that understands what it means to be a true partner.

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