No one likes being told what to do, like, or think. Individualism has never been more popular than it is today. People want to feel in control of every aspect of their lives, including their purchasing power. This puts businesses in a unique position when it comes to marketing. Today, to make a sale, you must empower your customer.
Nothing turns consumers off more than feeling shut down. People want their ideas and opinions to be heard, especially when they’re paying hard-earned money for goods or services. Giving your customers a voice empowers them, increasing the value they place on your business.
Provide the Necessary Tools
Are you offering your consumers enough resources and help? Give solutions and meet their needs so your customer feels that his specific interests, frustrations, or wishes are being addressed. When your business helps someone make a better decision, that individual will feel more empowered and in control.
Keep the lines of communication open between your business and the customer. This creates a way for you to always know how your consumers desire to be empowered. And when they interact, always respond! It’s a two-way conversation.
A customer who feels informed and in control of his buying power can become one of your best brand ambassadors. Work on building loyal consumers who are happy to provide excellent word-of-mouth references and online testimonials. This is free, positive marketing for your business. What could be better?
By presenting consumers with the best experience possible, you push your company toward growth and success—and a positive reputation. So, next time you review your marketing tactics and customer service, remember—power to the customer!