End-to-End Inbound Marketing
After 50 years of success in the healthcare industry, Credit Adjustments, Inc. (CAI) had to build its marketing department from the ground up to expand its brand awareness into new verticals. CAI needed a detailed strategy to generate leads and engage new prospects.
Lacking the bandwidth to create a comprehensive inbound marketing strategy that would showcase the true value of its services, CAI enlisted 212 Media Studios to craft distinct messages to tell the right story to the right audience.
Identifying & Promoting Differences
Through several intensive planning meetings, 212 worked with CAI to develop an 18-month marketing strategy that emphasized CAI’s key characteristics and differentiators. The strategy included:
- Comprehensive Inbound Marketing Plan
- Database Management
- Website & Portal Development
- Digital Advertising
- Industry Content Creation
- Verticalized Digital Campaigns
Eliminating Cold Calls with Inbound Marketing
Within weeks of launching its inbound campaign, CAI saw a drastic increase in website clicks and content downloads, and email click rates were as much as five times the industry average. As current events dictated industry shifts, 212’s campaign continually evolved with CAI’s needs, resulting in more than 400 leads in its new vertical markets.