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Inbound Marketing

The Evolution of SEO

The Evolution of SEO

Stay ahead of new trends—or risk dropping to the bottom of Google's search...

School for Health & Wellness Drives Hundreds of Leads Toward Enrollment

School for Health & Wellness Drives Hundreds of Leads Toward Enrollment

With its evolving enrollment schedule, Trinity School of Natural Health was struggling to draw in new leads consistently. Trinity’s marketing team needed an effective way to manage their current contacts and garner interest from prospective students. Find out how 212 helped them do both.

The Evolution of SEO

The Evolution of SEO

Stay ahead of new trends—or risk dropping to the bottom of Google’s search results

Engaging Audiences with Your Story

Engaging Audiences with Your Story

Stories bridge gaps and cross boundaries to create a personal connection between your business and your audience. Download our white paper to start making your customers feel like part of your brand, not just bystanders.

Taking Video Marketing to the Next Level

Taking Video Marketing to the Next Level

As new technologies develop, the possibilities for your company’s video initiatives are endless. But popularity favors the ones who make a splash first. Our white paper will give you three simple tips for staying ahead of the curve.

Uniting Your Marketing Message to Engage Customers

Uniting Your Marketing Message to Engage Customers

When reaching buyers across multiple touchpoints, you must still unify your messaging to sustain a consistent identity. These tried-and-true best practices will keep you from sending mixed signals to your audience.

Personalization: The Future of Marketing

Personalization: The Future of Marketing

Today’s customers don’t just prefer personalization—they expect it. Are you offering the personal touch your audience wants? If you aren’t, they’ll take their business elsewhere.

2020 Social Media Guide

2020 Social Media Guide

With the dawn of a new decade, social media isn’t what it used to be, and forward-thinking businesses need to stay a step ahead of the trends. Here’s what you need to know about social media in the coming months.

Inbound Marketing 101

Inbound Marketing 101

Provide opportunities to answer questions, have conversations, drive traffic to your website, generate leads, and ultimately create customers who become champions for your company.

Inbound Marketing 102: Content Generation

Inbound Marketing 102: Content Generation

Providing consistent, valuable, and relevant content can attract, delight, and retain loyal customers. But how do you write relevant content? Where do you distribute it?

Inbound Marketing 103: Email

Inbound Marketing 103: Email

Email is potentially a business’ most powerful inbound marketing channel. It provides a vital step between the acquisition of new leads and their conversion to customers.

Inbound Marketing 104: Social Media

Inbound Marketing 104: Social Media

Isn’t social media just a bunch of teenagers posting selfies? That might have been true 10 years ago, but social media has transformed into a powerful lead-generation tool.

Inbound Marketing 201: Marketing Strategy

Inbound Marketing 201: Marketing Strategy

Managing a successful business is an enormous challenge. Reaching your long-term goals means attracting and retaining clients. It’s time to invest in a successful marketing plan.

Inbound Marketing 202: Digital Marketing

Inbound Marketing 202: Digital Marketing

Expanding your digital footprint through an inbound marketing plan is a must. Leverage your digital marketing content to position your business as an industry leader.

Inbound Marketing 203: Graphic Design

Inbound Marketing 203: Graphic Design

When it comes to making a sale, catching the consumer’s eye is a must, but the competition is fierce. Learn how to create highly effective graphic design for your marketing materials.

Inbound Marketing 204: Video

Inbound Marketing 204: Video

There is no denying that people are drawn to the screen. In just a few short minutes, a video can bring your business to life and help you create a relationship that goes beyond text.

Hiring and Managing iGen Employees

Hiring and Managing iGen Employees

iGen is preparing to enter the workforce. Learn how this team-oriented, socially conscious generation will change the way successful organizations hire and retain their employees.

Taking Video Marketing to the Next Level

As new technologies develop, the possibilities for your company's video initiatives are endless. But popularity favors the ones who make a splash first. Our whitepaper will give you three simple tips for staying ahead of the curve.