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Buyer Personas: Strategies for Growth
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Learning Center
Multi-Touch Matters: Creating a Winning Marketing Strategy
It’s no longer safe to assume that a single-threaded marketing strategy will make a good enough impression to convert leads. Focus on a multi-touch plan to drive engagement.
Generating Traffic & Quality Leads
The marketing world is changing, and your current strategy might not be as effective as you think it is. Your leads don’t matter if they don’t increase sales—which is why you need quality leads.
Inbound Marketing 101
Provide opportunities to answer questions, have conversations, drive traffic to your website, generate leads, and ultimately create customers who become champions for your company.
Inbound Marketing 102: Content Generation
Providing consistent, valuable, and relevant content can attract, delight, and retain loyal customers. But how do you write relevant content? Where do you distribute it?
Inbound Marketing 103: Email
Email is potentially a business’ most powerful inbound marketing channel. It provides a vital step between the acquisition of new leads and their conversion to customers.
Inbound Marketing 104: Social Media
Isn’t social media just a bunch of teenagers posting selfies? That might have been true 10 years ago, but social media has transformed into a powerful lead-generation tool.
Inbound Marketing 201: Marketing Strategy
Managing a successful business is an enormous challenge. Reaching your long-term goals means attracting and retaining clients. It’s time to invest in a successful marketing plan.
Inbound Marketing 202: Digital Marketing
Expanding your digital footprint through an inbound marketing plan is a must. Leverage your digital marketing content to position your business as an industry leader.
Inbound Marketing 203: Graphic Design
When it comes to making a sale, catching the consumer’s eye is a must, but the competition is fierce. Learn how to create highly effective graphic design for your marketing materials.
Inbound Marketing 204: Video
There is no denying that people are drawn to the screen. In just a few short minutes, a video can bring your business to life and help you create a relationship that goes beyond text.
Hiring and Managing iGen Employees
iGen is preparing to enter the workforce. Learn how this team-oriented, socially conscious generation will change the way successful organizations hire and retain their employees.
Managing Millennials in the Workplace
Millennials have changed the way the world works, and they bring with them a fresh perspective that can radically and positively alter large segments of the economy and business.
Uniting Sales and Marketing
Sales and marketing should have complementary roles within a business—but they often feel completely separate. You can create a united brand image and convert prospects into customers.
You Think You Have A Great Marketing Plan eBook
Are you outshining the competition on social media? Do people in your target market think of your company first? If you can’t answer “yes,” then your marketing strategy is due for a makeover.
5 Marketing Tactics Every Company Should Use
Consumers’ relationship with media has changed. Modern consumers are actively searching the internet for information before making a purchase. Update your strategy with this free eBook.
4 Proven Ways to Create Buzz Around Your Product
It’s difficult to know how to launch a new marketing campaign. The good news is that a number of techniques have proven highly successful for spreading the word.
Taking Video Marketing to the Next Level
As new technologies develop, the possibilities for your company’s video initiatives are endless. But popularity favors the ones who make a splash first. Our whitepaper will give you three simple tips for staying ahead of the curve.