Something that consumers take for granted and businesses sometimes forget to thoroughly plan out is mobilization. Today, your customers EXPECT you to be on Facebook, Twitter, Instagram, Google maps, and so on. Their expectations may be a little high since mobile marketing is still evolving and can be hard to maintain. However, as a business in 2013, you need to be as mobile as possible. When people want to find something, they turn to the internet. Whether through Google, Facebook, or anything else, prepare your business to be found online. Below you will find three simple steps to get you started.
Optimize Your Website.
This is so important. If someone finds your business on Google or sees your website on an advertisement and visits your site, you want it to be optimized for any device. You don’t want to be a website that forces readers to continue zooming in and out, scrolling this way and that, just to read your hours of operation. Likewise, all of the content on your desktop site does not necessarily need to be on your mobile site too. If your desktop site is fairly simple and not content-heavy, this isn’t an issue. However, if your site contains a lot of information, consider what is important to a user who is accessing your site from a mobile device. Things like hours, phone numbers, address, and a picture of your store are all important to a mobile user.
Update Your Business Listing.
Sites like Google require you to “Claim Your Listing” before you become an official Google Place. Once you are a Google Place, your business will come up on the map when searched, and it will be easy for users to get directions, contact info, and hours for your store. Other sites such as Yelp just need to be kept up to date. Always have a basic description of your business that includes your phone number, address, and a link to your website. If someone takes the time to look your company up online, he/she is already interested in you. Displaying pertinent and updated information is critical.
Keep Your Social Media Platforms Current.
Social media outlets have quickly become a major method of communication, not only for personal use, but also for businesses. Just having a Facebook or Twitter isn’t enough. You need to complete your user information/profile. Clear photos are also important. Your profile picture should feature something like your logo, which is easily identified. You should also post at least once a week (or more) so your audience recognizes that your accounts are still active and relevant.
While your digital marketing can be enhanced in many other ways, following these guidelines is a great way to start. The 212 Media Studios team would love to help you take your digital marketing to the next level! Contact us to learn more, or leave a comment below.