The majority of consumers today believe that smart home innovations will dramatically change their lives over the next few years. What exactly is “smart home technology”? In the simplest terms, it’s “the use of one or more computers to control basic home functions and features automatically and sometimes remotely.”
Indeed, we’ve already seen how technology can add to our everyday quality of life in relatively simple ways. We can use smart home technology to get our favorite song to play without leaving the sofa, add an appointment to our calendars while cooking dinner, ask for directions as we search for our car keys, request our Xbox to navigate between Netflix and our favorite TV channel, voice-text family members to let them know we’re running late, add an item to our Amazon Fresh shopping cart, or even turn up the central air on our way home. Download our eBook to read about more examples of the way technology is changing communication.
While having Frank Sinatra sing to you as you walk through the door may be a charming novelty, home automation that impacts consumers’ lives rises to another level by pairing innovative “Internet of Things” (IoT) devices with important services that save time and money.
For example, a device that can remotely notify homeowners of a plumbing leak may be helpful. But savvy businesses will take problem-solving to the next level, offering that homeowner an immediate, actionable plan for getting that time-sensitive leak fixed.
Devices that connect to the internet are best when they “work and play well” with others. For example, through its “Works With Nest” program, one popular smart home device manufacturer has connected its products with multiple appliances and other smart technologies. One smart home sensor company, Notion, has partnered with HomeAdvisor to immediately connect homeowners to available and highly rated plumbers.
How Everyday Smart Devices are Changing Marketing
Here are some things to keep in mind in order to get the most out of the increasing popularity of smart home devices:
Smart technology means you can take advantage of deeper data dives. One could say that IoT devices are the valedictorians of “smart” technology, in that they “learn” and retain information that marketers can use to micro-target consumers.
For instance, if your company offers services such as oil changes, you have access to actionable information that is relevant to your product or service—in this case, how many miles per day your customers drive. As a result, it would be appropriate to partner with an app that’s equipped to remind customers when it’s time for service.
Smart technology calls for smarter partnerships. In the coming years, the IoT space will provide lucrative opportunities to build meaningful and productive business partnerships.
When companies such as maintenance, repair, and home-improvement services form partnerships with connected technology companies, consumers see real value in the products and services they’re offering. Such partnerships, which prompt users to solve problems and take immediate action, save consumers not only time but also a great deal of money and stress.
In today’s connected world, it pays to think outside the box. A knowledgeable digital marketing agency can help you brainstorm strategies and build partnerships that will help your business get the most from smart technology.