If you have an account on Facebook, Twitter, or any other social media platform, you can bet your clients will find it. Regardless of how devoted they are to your brand, their opinion of you is directly related to the impression your social media presence leaves.

It might be easy to treat social media as an afterthought, but you can’t afford to skimp on social media design. Here are a few things you should remember when evaluating your design elements:

Be engaging.
You only have a few seconds to catch your followers’ attention before they scroll right past you. Make them stop to read more. Your colors, lines, and shapes should be cohesive. If an image has a dark background, use light text—and vice versa. You want your design to make your content stand out.


Keep it simple.
Don’t mistake a jumbled design for an eye-catching one. You should have a reason for every element you use, and sometimes minimalism is best. Avoid using too many fonts and colors. Limit the amount of text in your design—you can put that in your posts. Remember: Your design makes people take a second look; your content gives them the information they need. 

Know your audience.
Ultimately, design is dependent on your buyer persona. Think of the people who will look at your profile. What do they want to see? Which colors do they prefer? Do they like elegant or casual fonts? You should also be mindful of the types of people in your images. Are they an accurate representation of those who buy your products?

You’re competing with other top businesses in your industry, and you won’t stand out if you’re just posting an occasional blurry image on your Facebook page. Your social media design can have a powerful effect on your business if you use it wisely. Don’t miss the opportunity to attract more customers.