Social Media: Is it Worth it?

Jun 10, 2014 | Social Media

Social terminology on signs

Everyone has his own routine in the morning. Maybe you read the paper or email. We all have routines when it comes to work. Mine has become checking and responding to work emails, Twitter, and Facebook.

If you’re part of a small business, you may wonder where the time goes in your routine. Is all of this time you’re putting into social media really worth it? [The Numbers Don’t Lie: 7 Reasons to be on Social Media]

When you look at what social media can offer, it proves to be absolutely worth it. In marketing, it allows you to stay in contact with the customers in a deeper way. It lets you answer their questions and be where they expect you to be.

Social media can help you develop credibility. If you aren’t on Facebook, Twitter, Pinterest, or other popular social platforms, people begin to wonder. Social media allows you to meet them in relevant places, creating opportunities for building relationships with possible leads and clientele.

Here is an idea of how to spend an hour working on social media:

  • 30 minutes brainstorming and posting fresh content on Facebook, Twitter, and your other platforms.
  • 10 minutes interacting with Twitter, whether it’s favoriting, retweeting, following, or replying to something that’s trending.
  • 10 minutes responding to your posts on Facebook, repinning from others on Pinterest, or interacting on another platform.
  • 10 minutes researching and reading about social media in order to stay up to date and find different strategies for the future.

While it can take a lot of time, is hard to measure its success, and may present challenges in posting, social media yields relationships and connections that will pay off in the end.

Is social media worth the time and effort? Yes!

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