Are your company’s social media accounts struggling with a static number of likes or disengaged followers? The solution to your problem may be found in a targeted social media strategy. Today we’ll take a look at why this modern method of advertising works so well.

What is a Targeted Social Media Strategy?

A targeted social media marketing strategy goes beyond a basic social media presence for your business. It uses the information you already know about your customers to send targeted messages to specific groups on social media through the ads or boosted content you create. Social media sites allow you to target specific demographics with your ads based on searches users have performed for products similar to yours or on their expressed interest in various topics.

For example, if you sell cars, you can create ads and boost posts to audiences that have shown interest in cars or dealerships in your area. The key is having a clear idea of who your audience is and what their interests and desires are. From there you can create intentional posts or content for your audience to respond to and use the promotion tools to increase the number of people who see your message.

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Why Should Your Business Use a Targeted Social Media Strategy?

Social media is a powerful, mainstream marketing tool. Most organizations are using targeted social media strategies to reach specific demographics who will be interested in their products. Using social media tools strategically will allow your business to better connect with your audience and to widen your reach to new customers.

Marketing on social media is not just about people seeing your content—it’s about the right people seeing it and taking action. You can be sure the right people will see your content when you use tools from social media sites to market to the right demographic.

What’s Next?

At 212 Media Studios, we create targeted social media strategies that deliver the results your business wants: increased web traffic and leads. Give us a call, and we will help make your social media presence a powerful aspect of your business’ marketing strategy. 

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