The Importance of Great Design – Part One

Nov 12, 2012 | Brand, Graphic Design

 

This blog entry is part one of a two-part series.

Design is everywhere. It’s in the buildings we walk into, the cars we drive in, and the planes we fly in. We see it on retail store signs, on election signage, and even on a bathroom sign that (hopefully) keeps you from embarrassing yourself.

Advertising seems to be everywhere as well. It’s on the websites we visit, the magazines we read, and the billboards we see.

I believe that Design and Advertising go hand-in-hand. With advertising, you must have some sort of design. Every design is somehow an advertisement, whether it’s part of a designer’s portfolio (advertising yourself), a design to advertise a logo, or…an advertisement. In all of these examples, the objective is to draw attention, which is the very definition of advertise.

Here are 2 examples (for now) of where design should be crucial for your business…

Web Design

“Your website is your best employee. It doesn’t need food, it doesn’t need sleep, it doesn’t call in, and it doesn’t require a paycheck.” -Chris Plack

(Okay, so you have to pay for a website, but it doesn’t need insurance or anything like that.)

When your business is ready to have a web presence, it’s an important step. I’ve experienced businesses that want to be on the web simply because somebody said they should be. What that somebody needed to tell the business owner was that their website should have a purpose. For example, nobody needs to drive a car but it really helps save your time, which becomes your purpose. There certainly is the need to get from point A to point B, but there are many ways to do that that don’t require a car.

How does design fit in here? Simple. When a business owner finds a purpose for their website, that purpose will require some sort of design for their visitors to read, navigate, and (most importantly) purchase services or products.
The most simply designed websites are usually the easiest to browse. Colors, white space, image alignment, text alignment, buttons, forms, and even font all play a part in the ease in which your website’s purpose is achieved.

Business Cards

Unlike a website, business cards have a single purpose and that’s to give out contact information. There aren’t any call-to-action buttons, rollover images, or eye-straining animations.
I’ve seen some extremely creative business cards. I’ve also seen businesses go over the top with creativity and, in most cases, sacrificing the purpose of the business card.

Call me old school, but an overly creative business card almost never beats a clean, crisp business card. Letter and word spacing, text block spacing, white space, fonts, colors, and logos all play a part in conveying the purpose of your business card.

That doesn’t mean business cards should just be dull and boring black text on white paper. In many cases, it’s the opposite. The reason many businesses go over the top on their creativity with business cards is because they’re trying to stand out.

The best thing to do with business cards is to create a balance between design and purpose.

These are just two examples of where design is important for your business. Part two will be posted shortly, so be looking for that!

More from our blog:

Taking Video Marketing to the Next Level

As new technologies develop, the possibilities for your company's video initiatives are endless. But popularity favors the ones who make a splash first. Our whitepaper will give you three simple tips for staying ahead of the curve.