The 212 Media Studios Brand Equation

Aug 22, 2012 | Brand, Marketing

We all tell stories. Ever since we were children, our parents and grandparents would sit down with us and share stories of their past or make up stories to keep us entertained. Those stories stick with us for our entire life.  Before we know it, we are telling our children the exact same stories we were told when we were young.

Yet, it doesn’t stop there. Everyday we tell stories. We tell stories about what is happening in our lives. We tell stories about the awesome experience we had at a restaurant, and we tell the not-so-awesome stories. That is what we do. That is what life is – a story.

And we believe this is one of the most important aspects of a company or an individual — the story behind them.

In other words, your story is your identity. The story is how you started, your purpose for starting, and what you strive to offer your customers. It is even your company name and logo – what separates you from your competitors.

But it doesn’t stop there! At 212 Media Studios, we like to think of it as a simple formula:

Story + Marketing + Reputation = Brand

Brand. The result of a properly executed equation.

So what is your story? What are people telling others about you? Do you and your organization have a positive reputation?

PPM Team

Read more here!

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