Inbound marketing is a relatively new form which uses digital technology like search engines and social media to draw customers to your business. It’s contrasted with traditional marketing because it doesn’t interrupt your audience, but rather allows customers to find you on their own. It’s a great marketing technique for the 21st Century, but all methods have a few weaknesses. Here are the pros and cons of inbound marketing:
As a consumer, you’ve probably noticed how disruptive traditional marketing often is. It’s difficult to listen to the radio for long without being interrupted by a commercial. Many users circumvent commercials by turning down the volume or changing the channel. With inbound marketing, people find your business because they want to, not because they have to.
Inbound marketing is cheap in comparison to its traditional counterpart. Many basic elements, such as social media profiles and blogs, are free.
Writing a blog, developing social media, and refining SEO requires constant effort. All of this work can be too much to integrate into your current schedule, but not enough to necessitate a new hire.
It’s a team effort.
Outsourcing aspects of your inbound marketing to a web developer, copywriter, graphic designer, or other marketing professional might leave you managing more people than you want.
The goal of your marketing budget should be to develop leads and raise awareness. So, should you focus on inbound or outbound? Although leads generated by inbound marketing cost an average of 61 percent less than those generated by traditional marketing, your business should be adept at both, and discover for itself which method delivers the highest return on investment.